Retail Sales Representative (Lagos)

Retail Sales Representative (Lagos)


(IPE Factors: Impact & Innovation)

  • Accountable for achieving the sales target for all retail outlets in assigned territory.
  • Accountable for discovering new retail points and maintaining of relationships in existing retail outlets excluding Key Accounts within assigned territory.
  •  Accountable for ensuring that all sales drivers are in place in all retail outlets.
  • Accountable for the master data for all retail customers within his territory.
  • Interact with customers in all retail outlets in assigned territory to ensure organic growth of sales per sales point for all Fan Milk products.
  • Forwards request for new sales equipment to Indoor Franchise Manager.
  • Monitors and reports equipment failure/break-down to Indoor Franchise Manager.
  • Act as point of liaison between Fan Milk and retail outlets.
  • Supports Marketing department in the execution of marketing campaigns and capturing marketing information and market data regarding Fan Milk and competitors performance at retail.


(Key Performance Indicators)

·        Sales budget for all retail outlets in territory of coverage

·         Retail Customer Master Data

·         Retail Asset Management

·         Customer Satisfaction




(IPE Factor: Knowledge)

The ideal candidate:

  •  He must be an outgoing and convincing personality, with a sense of urgency, who can communicate at all levels and persuade key stakeholders in to the right course of action.
  •  Minimum of OND, must be able to drive with a valid driver Licence.
  •  Has broad experience with a structured approach to Customer Relationship Management and Business Development.
  •  Must have an excellent entrepreneurial and commercial awareness.
  •  Must have financial and business acumen.
  •  Must have an in-depth knowledge of the FMCG market.
  •  Must have negotiation Skills.
  •  He must have a minimum of 1year relevant retail sales/distribution experience.
  •  Must be able to drive a manual vehicle.